Meet the TURBORANK Team
Mary Ann Bautista
Co-Founder
Mary Ann is a direct response marketing pioneer and co-founder of TurboRank, a YouTube growth firm specializing in search-driven video strategies. With over 30 years of experience, she’s led campaigns for some of the most recognized consumer brands in America—including Hooked on Phonics and The Pimsleur System. Today, she brings that same results-driven mindset to helping brands grow organically on YouTube.
Outside of work, Mary Ann is a passionate wine lover and can often be found exploring new vintages.
Matthew Pearce
Co-Founder
Matthew has been helping brands grow on YouTube since nearly the beginning—first hired to create a viral video in 2007. Since then, he’s launched hundreds of YouTube channels and driven millions in sales directly tied to the platform. He specializes in content development, strategic channel growth, and leads a weekly YouTube series breaking down the latest trends and what they mean for marketers.
When he’s not in creator mode, Matthew is likely planning his next trip to Hawaii or hunting for the perfect tiki bar.
Alexx Wells
Chief YouTube Strategist
Alexx is a data scientist and TurboRank’s Chief YouTube Strategist, known for going far beyond what software tools can show. She translates data into strategy with an instinct for what truly performs, helping clients unlock new levels of growth through precise, personalized YouTube tactics.
Alexx recharges by spending time in nature—hiking, exploring, and soaking up every peaceful moment outdoors.
Rico Young
YouTube Growth Strategist
Rico oversees end-to-end YouTube channel operations, combining analytics, strategy, and execution. He handle performance reporting, contribute to content planning, review scripts, and guide the editing team to ensure quality across all videos. He manage publishing with SEO-optimized metadata and coordinate off-page distribution and backlink networks to drive traffic and boost engagement.
In his free time, Rico enjoys rollerblading by the coast, flying drones, freediving, and climbing mountains in search of new perspectives.
Gil Cordova
Paid Media Strategist
Gil designs YouTube ad campaigns that enhance, rather than compete with, organic growth. By carefully aligning paid media with content strategy, he helps TurboRank clients scale their visibility and reach new audiences—without undermining long-term channel health.
Originally from Portugal, Gil is a proud parent who brings both strategy and heart to everything he does.
Jennifer joy ud-ulon
Head of Talent
Jen leads the Talent Department at TurboRank, sourcing creators, voiceover artists, and production support to bring every content strategy to life. She also manages the website’s SEO—both technical and on-page—ensuring strong search visibility and performance. Jen fills in the creative gaps so clients can maintain consistency, quality, and results.
A true foodie, Jen loves exploring new restaurants, discovering recipes, and cooking for friends and family. She’s equally passionate about travel and is an animal lover through and through—especially fond of both cats and dogs.
Nick Byun
Client Services Manager
Nick is the point of contact for TurboRank clients, guiding them through every stage of the project journey. As the liaison between our clients and internal teams, he ensures seamless communication, keeps timelines on track, and oversees the details that matter most. His calm, solutions-focused approach brings clarity and confidence to every interaction, delivering a smooth and satisfying client experience from kickoff to completion.
Outside of work, Nick is an avid traveler with a constantly evolving bucket list and a passport that is always ready for the next adventure.
Dulce de Leon
Billing Manager
Dulce handles invoicing and payment coordination with accuracy and a people-first approach. She helps keep TurboRank’s operations running smoothly, ensuring that clients always have clarity and confidence when it comes to billing and account support.
Loves taking trips to the beach to soak in some much-needed vitamin “sea” – the sound of the waves keep her grounded and recharged.