CASE STUDIES
health site
STEPS TAKEN
Consistently published new YouTube videos every week from April 2020 to April 2021.
Focused on high-engagement video content to improve visibility in YouTube’s algorithm and social media ecosystem.
Targeted top-performing, high-value non-branded keywords for SEO optimization.
Optimized for organic discovery via YouTube Search, Suggested Videos, and Channel Pages.
BIG WINS!
Generated 2,238 orders, with 66% new-to-file (first-time buyers).
Achieved over $100,000 in total sales, allowing the client to hit their acquisition allowable.
Channel reached 11.6k subscribers and 3 million total views.
Ranked #1, #2, and #5 on high-value non-branded keyword searches.
Demonstrated 3% weekly sales growth from sustained publishing.
Increased organic traffic month-over-month through strong engagement and discoverability.
GPS Dog Collar Brand
STEPS TAKEN
- Delivered a full channel/content audit to identify best strategy
- Focused on top branded keywords and outranking negative competitor content
- Optimized, published, marketed and monetized TR produced UGC, Influencer and Brand content
- Reoptimized existing content and saw immediate improved metrics
BIG WINS!
- 6.9% CTR achieved in 30-days (avg CTR is 4.5%)
- 69% subscriber growth in 5 months
- 45% growth in views in 5 months
- Pushed competitor content down an average of 26.8 positions in 5-mos
- Impressions from organic YT sources grew 215% in 4 -mos (we taught the algorithm to deliver the content to the right audience)
DATING SITE
STEPS TAKEN
- Managed full organic YouTube strategy (content, optimization, publishing, off-page).
- Launched channel with keyword audit & competitor analysis, informing content recommendations and production.
- Optimized channel and videos for algorithm discovery and high click-through rates (thumbnails, titles, descriptions, tags).
- Maximized engagement and traffic through YouTube Shorts, Cards, End Screens, Playlists, Community Tab, and off-page marketing.
- Achieved significant results: 42 long-form videos, 58 Shorts, 20.3K subscribers, 123.8K watch hours, and 5M views.
- Focused on audience development by moderating and encouraging comment interaction.
BIG WINS!
- Achieved 20.3K channel subscribers, 123.8K hours of watch time, and 5 million video views.
AMERICA'S LARGEST SPECIAL INTEREST GROUP
STEPS TAKEN
- Completed site audit and created an action plan to grow the channel
- Completed competitor and keyword research on this niche
- Provided content and marketing recommendations
- Reviewed past content and re-optimized for YouTube Search
- Developed marketing plan, including off-page distribution and syndication efforts
- Optimized new content
BIG WINS!
- 1863% Increase on targeted keywords in Google Search in 3 months
- Optimized videos were responsible for 38.55% of overall Google Search traffic
- Optimized videos have 60% longer watch time
- Optimized videos have led to a 179% increase subscriber growth
- Optimized videos have a 46% returning viewer rate 6.6% higher than their channel average
consumer diabetes media device co.
STEPS TAKEN
- Completed site audit and created an action plan to grow the channel
- Completed competitor and keyword research on this niche
- Provided content and marketing recommendations
- Reviewed past content and re-optimized for YouTube Search
- Developed marketing plan, including off-page distribution & syndication efforts
- Optimized new content
BIG WINS!
- 298% increase in impressions in 1 month
- 342% increase in views in one month
POPULAR E-COMMERCE PLATFORM
STEPS TAKEN
- Delivered a full channel/content audit to identify best strategy
- Focused on top branded keywords and outranking competitor content
- Optimized, published, marketed and monetized BDM produced UGC, Influencer and Brand content
- Reoptimized existing content and saw immediate improved metrics
BIG WINS!
- Total views 665
- Total new subscriptions 34
- 5.1% conversion rate for the month
